Perfect Valentine’s Gift

Not sure what to buy your loved one for Valentine’s Day? I think this is the perfect gift… but don’t just take my word for it. Thank you to Simon and his Team at Handcrafted Drinks Magazine for a lovely write-up:

Last year we covered the launch of Conscious Cocktail Co, a start-up company launched by Sally Hawkins, and reviewed her excellent range of nature-inspired, ready-to-drink cocktails.  

Sales are going well for Conscious Cocktail Co, whose range comprises three varieties: Hedgerow Martini, Wild Spritz and Meadow Mojito.

Ahead of Valentine’s Day we were re-sent all three varieties, which arrived in a recyclable box, with the three cans packaged in straw, with dried lavender and a slice of dried fruit, along with information about the cocktails.

Everyone in the office agreed that they would make a great gift for Valentine’s Day, which is why we were happy to feature the company for a second time.

Sally Hawkins is clearly tapping into a market driven by health-conscious younger consumers who are looking to reduce their alcohol consumption, but not the quality of what they drink, which is why RTD cocktails, especially those positioned in the premium segment, are set to continue to experience significant growth.

For the second time around, we were very impressed by the packaging, branding and overall positioning, and – most importantly – the taste.

https://handcrafteddrinksmag.co.uk/conscious-cocktail-company/